Intel wanted to promote their products’ power among core gamers.
2017
Brand Awarness
We took over the Gamer’s Day. We launched an event on august 29 for key media and influencers. We had the support of Samsung, HP, Hyper X and Vans and to prove Intel’s rocessors power we used the most incredible games of the year: Quake Champions and Destiny 2. We also mixed fun and celebration with knowledge shared by Luigi Forestieri, Intel’s marketing director. At the end, we became national TT for more than 7 hours straight on Twitter!
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