Bud Light

THE CHALLENGE

This beer brand wanted to join the Gaming phenomenon and start to be recognized among gamers in Mexico. To be recognized as a legit gamer, we constructed relationships with specialized media and influencers from the ground. The challenge was to work around the perception of alcohol consumption on videogames.

WHAT HAPPENED

We hacked the conversation. We took advantage of the natural gaming agenda in the region and boosted it.

ClientBud Light