Bethesda

THE CHALLENGE

Introduce the media outlets to the games of Bethesda, build awareness and branding for the lesser known games and make the LATAM audience reach games that aren’t as known and received as other in the LATAM region.

WHAT HAPPENED

Show the potential of the games thanks to PR actions and including the games on events with other brands, highlighting the games and their high quality of them. We changed the perception of the publisher on the LATAM market by showing them the reception and coverage when done right.

ClientBlizzard